The bottlers are responsible for producing and distributing to vending machines, supermarkets, restaurants, and other retail outlets. However, the advertising is left up to Coca-Cola and Pepsi. In addition, the bottlers must sanctify an agreement that prohibits them from distributing competing cola brands. Their strategy is simple, yet dynamic. It forces bottlers to enter into seepage agreements, which creates a high barrier to entry into the indus...If you want to get a full essay, order it on our website: BestEssayCheap.com
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