A Semiotic Analysis Of A Hotel Advertisement - 990 Words

Suit Up, Drink Up: A Semiotic Analysis of a Hotel Advertisement Imagine being surrounded by thousands of lights and advertising endorsements. People on the streets trying to make a living with part-time jobs handing out flyers to quickly passing strangers. There’s cars honking and people screaming in joy. Unknown laws are being broken every minute when the only care in the world is to have fun. Everywhere one looks, there are people laughing and having fun. People are bumping into each other in the crowded streets as they walk quickly to get to the nearest casino and bar. They want to keep the party and excitement going. Dopamine and adrenaline rushes through sweaty bodies in the desert heat. In this moment of pure bliss and happiness†¦show more content†¦The lounge chairs are placed in the shallow end of a pool under the sun. The sun portrays the heat of the exhaustion socially-active men feel constantly working. The pool is portrayed as a cool location is escape the sun that represents their exhaustion. Located in the pool, the models are able to relax from outside workload. The poolside is empty representing a sense of calmness for those constantly working to stop and recharge. This perfect setting in the advertisement will allow an image of relaxation to be seen. Additionally, the ideal images of masculine and feminine beauty illustrate the Cosmopolitan Hotel as a place where such beauty exists. The male model’s eyes are looking straight into the camera, at his audience. He is directing the message of the entire advertisement to men like himself. He is very clean, well-shaven, and has a great face structure and jawline. This attracts other men who are socially-active to stay at the Hotel because they would like to be seen as successful and handsome as he does. On his legs is a beautiful female model portrayed as a poolside attendant, spread out on her back. She’s arching her back to serve him a drink. This shows that she is someone who is willing toâ€Å"bend backwards† to serve her customer. This shows the customer service The Cosmopolitan Hotel is offering. The model is not dressed in proper uniform. Instead, she is wearing a revealing swimsuit that is not appropriate for work. Her arm behind her head, elbowsShow MoreRelatedCase on the Disney Brand14200 Words   |  57 PagesKey Words: Brand Extension, Expansion into New Geographies. Brand Culture, Brand Symbols, Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................Read MoreProject Report on Nescafe Bangladesh8671 Words   |  35 Pagessources: Secondary information was collected from the local company ‘Nestle Bangladesh’ and web site of the parent company. 3. Analysis techniques: Statistical techniques were used to analyze the collected information. Simple Mean and Frequency Distribution has been used for analysis. 4. Presentation of information: Collected information and findings of the analysis are presented in both descriptive and graphical form. 1.5 Limitations Several problems were arises to complete this study. TheyRead MoreShortening of Words and Their Features9064 Words   |  37 PagesRussian and Uzbek lexicologists as A.I. Smirnitsky, B.A. Ilyish, N. Buranov, V.V. Vinogradov, O. Jespersen and some others. If we say about the methods of scientific approaches used in our work we can mention that the method of typological analysis was used. The novelty of the work is concluded in including the language of charts to one of the chapter of the course paper. The general structure of our course paper looks as follows: The work is composed onto three major parts:

Environmental Justice Struggles in Canada...

The Grassy Narrows (Asubpeeschoseewagong) First Nation is an Ojibwa First Nation located north of Kenora, ON. The community has been fighting against environmental injustices imposed on them from various actors over the last 40 years (Rodgers, 2009, para. 10), involving issues with mercury poisoned fish (para. 1) clear cutting of their lands (para. 27) and subsequent degradation of their land, water and food sources. This essay will detail the environmental justice struggles of the Grassy Narrows First Nation, point out the unfair treatment and environmental racism they have been subject to and will also question the role that authority, power and litigation have played within the community. The Grassy Narrows people have a long, deeply†¦show more content†¦Environmental justice links a number of social movements—anti-racism, Aboriginals rights, and the mainstream environmental movement—and addresses the problem of environmental racism (Gosine Teelucksignh, 2008, p. 11). The concept of environmental justice in the U.S was associated with the struggles over toxic waste sites and the call for equal treatment of all communities, radicalized or not (p. 9). It was about looking at human health rather than preserving areas deemed as â€Å"playgrounds for the rich.† Cole and Foster (2002) describes how many of the Native environmental justice struggles were focused around land and environmental exploitation (p. 26), both of which can be seen with the case of clear cutting in the Grassy Narrows community (Keewatin v Minister of Natural Resources, 2011), as well as with the issues surrounding the case of mercury pollution (Grassy Narrows and Islington Indian Bands Mercury Pollution Claims Settlement, 1986). This is an environmental justice issue because the Grassy Narrows people continually have to deal with environmental racism. Both of the examples mentioned above, along with the fact that they are still battling out in court their right to clean water and harvesting rights that sustains their livelihood (Keewatin v. Ontario Natural Resources, 2013) show how indigenous communities are still facing environmental racism in Canada. It is also important to point out that, unlike the US movement, Canada’s environmental justice

Poltical Timeline in Indonesia Free Essays

1803 – First phase of  Padri War * Began in 1803 prior to Dutch Intervention and lasted until 1825 * also called the  Minangkabau War * a conflict that had broken out in Minangkabau state between the so called  adat  and  padri  religious factions. The Adats were  Minangkabau  traditionalists who wanted to continue to include indigenous pre-Islamic religious practices and social traditions in local custom (Islam Abangan). The Padris, like contemporaneous jihadists in the  Sokoto Caliphate  of West Africa), were  Islamist  reformers who had made the  hajj  to Mecca and returned  inspired to bring the Qur’an and  shariah  to a position of greater influence in Sumatra. We will write a custom essay sample on Poltical Timeline in Indonesia or any similar topic only for you Order Now * The Dutch intervened from 1821 and helped the Adats defeat the Padri faction. 1806 – British and Dutch went to war 1811-1816 – Thomas Stamford Raffles is Lieutenant-Governer of Java (East India   Company officer– British) 1816 – British handed Indonesia back to the Dutch Many Indonesians resisted the return of the Dutch. However the Dutch eventually defeated them and regained control 1825 – The Java War * Happened in Central Java * led by Pangeran Diponegoro (the eldest son of the sultan of Yogyakarta) * initial cause: The Dutch wanted to build a road across Diponegoro’s property that  had a sacred tomb in it. * war ended with Dutch victory in 1830 1831 – Second Phase of Padri War * Lasted until 1838 1870-1900 – The Liberal Period 1873-1913 – The Aceh War was an armed military conflict between theSultanate of Aceh  and the  Netherlands  which was triggered by discussions between representatives of Aceh and th e U. S. inSingapore  during early 1873. The war was part of a series of conflicts in the late 19th century that consolidated Dutch rule over modern-day  Indonesia, concurrent with the  1906  and the  1908  interventions in  Bali 1879 – Kartini  was born in  Jepara, today the date is commemorated as women’s emancipation day in Indonesia. Raden Ayu   Kartini, (21 April 1879 – 17 September 1904), or sometimes known as  Raden Ajeng Kartini, was a prominent  Javanese  and an  Indonesian  national heroine. Kartini is known as a pioneer in the area of  women’s rights  for native Indonesians. 1894 – Lombok War *   The Dutch looted and destroyed the Cakranegara palace of  Mataram. [46]  J. L. A. Brandes, a Dutch philologist discovered and saved  Nagarakretagama  manuscript in Lombok royal library. 1898 – General van Heutz  becomes chief of staff of Aceh campaign and Wilhelmina  becomes queen of the Neth erlands. How to cite Poltical Timeline in Indonesia, Papers