A Semiotic Analysis Of A Hotel Advertisement - 990 Words

Suit Up, Drink Up: A Semiotic Analysis of a Hotel Advertisement Imagine being surrounded by thousands of lights and advertising endorsements. People on the streets trying to make a living with part-time jobs handing out flyers to quickly passing strangers. There’s cars honking and people screaming in joy. Unknown laws are being broken every minute when the only care in the world is to have fun. Everywhere one looks, there are people laughing and having fun. People are bumping into each other in the crowded streets as they walk quickly to get to the nearest casino and bar. They want to keep the party and excitement going. Dopamine and adrenaline rushes through sweaty bodies in the desert heat. In this moment of pure bliss and happiness†¦show more content†¦The lounge chairs are placed in the shallow end of a pool under the sun. The sun portrays the heat of the exhaustion socially-active men feel constantly working. The pool is portrayed as a cool location is escape the sun that represents their exhaustion. Located in the pool, the models are able to relax from outside workload. The poolside is empty representing a sense of calmness for those constantly working to stop and recharge. This perfect setting in the advertisement will allow an image of relaxation to be seen. Additionally, the ideal images of masculine and feminine beauty illustrate the Cosmopolitan Hotel as a place where such beauty exists. The male model’s eyes are looking straight into the camera, at his audience. He is directing the message of the entire advertisement to men like himself. He is very clean, well-shaven, and has a great face structure and jawline. This attracts other men who are socially-active to stay at the Hotel because they would like to be seen as successful and handsome as he does. On his legs is a beautiful female model portrayed as a poolside attendant, spread out on her back. She’s arching her back to serve him a drink. This shows that she is someone who is willing toâ€Å"bend backwards† to serve her customer. This shows the customer service The Cosmopolitan Hotel is offering. The model is not dressed in proper uniform. Instead, she is wearing a revealing swimsuit that is not appropriate for work. Her arm behind her head, elbowsShow MoreRelatedCase on the Disney Brand14200 Words   |  57 PagesKey Words: Brand Extension, Expansion into New Geographies. Brand Culture, Brand Symbols, Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................Read MoreProject Report on Nescafe Bangladesh8671 Words   |  35 Pagessources: Secondary information was collected from the local company ‘Nestle Bangladesh’ and web site of the parent company. 3. Analysis techniques: Statistical techniques were used to analyze the collected information. Simple Mean and Frequency Distribution has been used for analysis. 4. Presentation of information: Collected information and findings of the analysis are presented in both descriptive and graphical form. 1.5 Limitations Several problems were arises to complete this study. TheyRead MoreShortening of Words and Their Features9064 Words   |  37 PagesRussian and Uzbek lexicologists as A.I. Smirnitsky, B.A. Ilyish, N. Buranov, V.V. Vinogradov, O. Jespersen and some others. If we say about the methods of scientific approaches used in our work we can mention that the method of typological analysis was used. The novelty of the work is concluded in including the language of charts to one of the chapter of the course paper. The general structure of our course paper looks as follows: The work is composed onto three major parts: