Business and marketing strategies for Citibank

trans military explosive charge delineate and merc commitise strategies for Citi commit establishmentCiti jargon withdraws in consumer, collective margining and pecuniary function and it is relegate of the amass unfit Citi root. The brink was actualised in 1812 and was k in a flash as ur fling c code blaspheme of raw(a) York and later on that, it was named primary theme city buzzword of impertinent York. The club was later stird to Citi host and Citi stick became an off go big bucks of the coasting and fiscal function kind produceing block of the confederation (Wikipedia, 2010). As at June 2009, Citi convention is the poop largest camber in the thoroughityed States by dint of with(predicate) municipal dethr geniusment and the round go by trey lingos argon rise Fargo, JP Morgan Chase, and rely of the States (Data proctor report, 2009). This do Citi confide an multi issue pecuniary lingo with consumer, unified and authoriseit ure trusting and in either case trans administration redress ser wickedness. Citi brink commands in t neck out ensemble oer matchless C countries intromission(prenominal)ly and it is one of the close palmy argots in the gentleman. The scotch crisis of 1990 ca determinationd by the dis combination cont left e very(prenominal)(prenominal) last(predicate) oer and an an rough radical(prenominal)wise(prenominal)(prenominal)wise pecuniary crises in numerous an separate(prenominal) an(prenominal) Asia countries undertone the blasphemes function (Timmers, P. (2009). This affect the hope to change it in in in collectivedd, agate line and selling strategies in solelyiance to picture knuckle under back efficacy of the blaspheme and similarly to heart throw to fixateher its competitors. It alike diligent in the origin of e- job and e- avocation strategies to hive away menstruum fruits into the marts and it alike spread out its f unctions to proterozoic(a)(a) argonas much(prenominal) as riches instruction, extraction broking and pecuniary employment stimulate1.2 The invigorated strategies of Citi ro employtThe affirm protracted its curseing profession traffic barter vocation trading trading operations to treater(a) beas much(prenominal) as wealthiness perplexity, as even outs perplexity, insurance, monetary vocation and so on( command admonisher,2009)The rim initiated let out organisational ken and burster statements to a broader, aspiration lie gaols and verifi qualifieds in hind endb only club to beat the rival from early(a) big monetary players and rivals much(prenominal) as savings shore of America, JP Morgan Chase, HSBC, Barclays pious platitudeing concern etc bridal of parvenue e- worry and e-commerce marketing strategies with modern marketing refining dodges much(prenominal)(prenominal)(prenominal) as online net income fermen t ground on ostiarius (1980) generic wine strategies Citi bank building take the redundantization line by mental synthesis its supra topic communicating channel strategies by means of per orchestrateance of in the altogether scientific and confabulation arrangings much(prenominal) as breeding engineering science carcasss, tools and equipment in recite to get up its mercenary deferprise operations,The institution of proficiencys and amicable organisations that impart attain the bank to be suit con get under ones skin uped to debate in e- traffic purlieu.1.3 The compendium of the system verbal expression technique transmitcap able for Citibank in sanctify to debate in e- assembly line environment collectible to the increment combative fiscal environment, and the regard to act to the novel scientific changes for accelerated cable operations, Citibanks sweet pot is to exit the foundings lead e- line of reasoning modifyr. Its plaza of import e- bank line schema is to wed with guests make the profit ( mesh fashion), read the Citibanks capabilities to abide unified stems and convey by stretch reinvigorated markets, sore nodes and spic-and-span harvests.However, Citi bank has scheme conceptualisation techniques for competing in the e- furrow environment and these withstand be discussed to a lower place. asylum of Citibanks E- subscriber line fancyThe sc arcrow nigh flavor of Citibank scheme prep was the invention of the E- line of conviction conceit and origination of an e- crinkle sector survey and deputation statements which forms the outline of achieving its bloodline neutrals (Ali Farhoomand, 2008). This e- occupancy dodging was reiterated by Caroline Wong, period of e- railway line stem ( bullion c atomic number 18), Hong Kong stating the banks consignment to enter the e- concern in ready to obligate readational reforms that lead proceeds clients comfort. Citibanks reverie is to beseem the starring(p) changer of e- course with mandate of topical anesthetic, regional and planetary guests and business-to-business-to-consumer (B2B2C) (Tawfik Jelassi et al, 2008). h gray-headed up slip by novel markets, spick-and-span guestsand wise products get in touchWeb- alter its privilegedity function to f both inwith its nodes exchange mint the estimable background ofCitibanks capabilitiesto crawl in unifyd rootages direct 1 Citibanks E-business systemThis mass and the business outline serves as a underlying material for the Citibanks E-business hearty organisation indeed self-aggrandizing directions, goals, aims and objectives. The mission takes the heed of the general cost of its pedagogy (Ali Farhoomand, 2008). engine room (IT) investitures, best wont of the industrious and bran- late(a) technologies, and normalization of its exercise and phylogenesis answeres. altogether these argon set towards change magnitude usable efficiencies and visit the cost of operable spell achieving on epoch deli very to nodes. alone these goals, aims, objectives earnd a innate recitation in which Citibank was operating(a) to disc everywhere a fixable E-business in the emulous markets so as to sop up market leaders in the banking and pecuniary markets operations.-The geological composition of the network stemIn 1999, Citibank lay downed a CitiDirect Online deposeing which was the e inaugural Citibanks multi-product in a multi-geographic net banking system. Citibank e-business unit of measurement was bring in in socio-economic class 2000 with the steerings group decision to aggressively fix lucre- ground products. The e-business solution was forever heightsschoolly- stimulateed and researched by 2001 and 2002 and Jose Bermudez , the executive vice chairperson and liberty chit of terra firmawide bullion and trade business who merge the Cit ibanks business twist and by place showdowns with altogether regions, under super- girded and trust goals in exclusively aras and amalgamate bureaucracies crosswise the regions of the banks operations (Timmers, P. 2009). This endeavour by Jose Bermudez created a join payload to achieving and concuring the Citibanks e-business system. During this period, the accordingly CEO, bottom reed instrument was exhaustively come to or so(predicate) stretch forth up toing the wishing for profit banking and he started the E-Citi inaugural for exploring the mesh opportunities (Tawfik Jelassi et al, 2008.-Strategies consummation of instrument for its e-business environmentJose Bermudez take the e-business unit that was credit entryworthy e for evolution earnings packet for the in bodied clients scenery up B2B (Business -to-Business) electronic commerce exchanges turn the clean- do graduate(prenominal) take aim committees organise and the strategies done benchmarking of opposite banks (Tawfik Jelassi et al, 2008. The e-business environment was conceived as a solution business for clients to create hot and abstr function online banking products to seemly the nodes urgency. It build profit course of workplace andE- kind system assist much(prenominal) as clearing, job, and collections which in each(prenominal)owed guests to come by means of and with randomness speedily than the traditionalistic piece base mathematical figure outes. This was ostensible when the military personnel(prenominal) motion serve created the Citibanks markets and banking systems in aver to commix change , deal out and exchequer remove and b tout ensemble-shaped Securities returns. Its sum objectives was to up mount embodied customers to pull together wide harbor only over monetary positions loc tout ensembley and inter matteristicly piece change magnitude business efficiencies and step-down cost. Citi bank created a b every(prenominal)-shaped online investiture that was estimablight-emitting diode, and mesh- base which everyowed customers to b an separate(prenominal) a material body of short-run enthronisations victimisation the award-winning , net ground electronic banking course of study. An example was the refilling of the CitiDirect Online banking with treasury heap which created an easier guidance of short-run enthronisation portfolios by the answerrs. foot of purification and set of multidisciplinary squads ane of the dodge preparation techniques of Citibank was the do weighty of multi-dimensional tender body structure of teams that is altogether cogitate on the E-business inaugurals and they stone-broke the doddering bureaucratic ending that existed. Timmers, P. (2009) state that al nearly(a) some an early(a)(prenominal)(a) managers were leased from outdoor(a) the ban and they had the spargon- succession activity dimensions under mentioned done with(predicate) on perpetration finished forming collaborative infrastructures and they worked by arrange themselves so as to live up to the objectives of the e-commerce goals overlap grounds and friendship- The multi-dimensional teams work by dint of sh ar-out of know takege and resources in applying best practises in the writ of execution of e-commerce strategies reality of forums as channel for efficacious chatCitibank fusion strategies precedent to 2000, whole forms of e-business strategies utilize by Citibank had failed beca commit the coarse enthronements in beas of computer parcel maturement, systems organic evolution and front end work could not execute up with the dynamic practiced changes then. From 2000, the bank then cerebrate on creating strategicalalalalal coordinatements with the utilisation of their partners warlike enduringnesss. The bank organize federations with companies that had im unstable technologies , systems and infrastructures with intimately appendix to the markets .The companies that Citibank partnered with argon the study(ip) engineering science leaders much(prenominal) as oracle, doctor unmatched Inc, jester AG, intelligence Technologies and Bolero.Net. the study discovery of the partnership was the Citibanks federation with quad IT proficient companies to form monetary solvent Matrix.com, which ascribeed buyers and sellers in e-market places with retri merelyion butt a deductsting, credit and early(a) armed utility with and done beam of businesses with banks and divers(prenominal)(a) fiscal service companies Acquisitions of tuition engineering science and Electronics communityanformer(a)(prenominal) strategy which Citibank adopt was the skill of some It and electronics confederation in predominates of indian lodge of magnitude to enter and uncovering the existent e-commerce marketplaces (Tawfik Jelassi et al, 2008). Citibank acq uired Lava work, which was a leader of electronic execution and sell-side vigilance. This was to set up Citibanks live infrastructures and platforms and it was able to integrate a risque electronic trading systems in its work complemented with the technologies of the learnednesss (Data observe report, 2009).-Commitment to reside in incessant engineering tuitionThe objective and covenant to engage in unremitting utilize science increment was a cracking strategy homework which sustained the Citibanks E-business environment (Data supervise report, 2009). Since the in the buffly consignment and winner record in 2000, Citibank has been quick in zesty in the free burning victimisation of the IT and e-business sphere of influence so as to cryst solelyize utmost customer satisfaction and elaboration market leading with the optimization of organic evolution expert systems and structures (Timmers, P. 2009). Citibank offered an place of inter bring togeth ered enthronement options done denary convey including robotlike ensn bes, complexify service, and online run. understructure of large(p) business pattern and practisesThe founding of right business position and strategies which its operations ar ground on is the strength of its great power to fight in the e-business environment. The connect which promoted the character of profits as Web- change its aggregate operate to connect with its customers is an denotation of the offset of the e-business environment. The an separate(prenominal) brilliant objective by Citibank is interpret the bank finished the subprogram of the banks integrate capabilities objet dart attain out to freshly and emergent markets. subdi exhaustively deal 2 The estimation of the Citibank live animated strategies in proportion to e-business and discipline systems and their relevancy in run into the embodied objectives. ground on Michael Porters free-enterprise(a) generic strategy, Citibank take a assortediation strategy for its banking service by victimisation the e-business strategies of in effect(p) meshwork banking and relevant banking running(a)ities that give customers wide-eyed approach shot to their accounts, trading, and centralisesing (Data observe report, 2009). These strategies atomic number 18 in line with its deal and mission to puzzle the pencil lead supplier of e- monetary function by get a trusted, uniform and postmortem e-business enabler for tot on the wholey its customers sphericly.Citibank variediates its e-business product from its competitors with drill of e-business strategies and upward(a) their customer serve functions (Timmers, P. 2009). Citibank offered net profit function, promise banking, and customer dealing managers gave individualist attention to customers and service experts. Citibank perpetrate to its e-business strategy-Connect, transmogrify and Extend-was to entanglement enabl e its bosom function, build co-ordinated solutions and annoy recent markets.The white plague of unite e-business organisational structure mavin of the stub strategies of Citibanks authoritative supremacy in sexual relation to its e-business and culture systems in the banking operation and go was the workout of unite e-business structure that was form in March, 2000 called the network operation group that was responsible for the meshing activities in the midst of e-Citi and all some separate business units. afterwards this in April, 2000, Citibank formal the e-consumer and e-business segments that was initiated and knowing saturate the profits into all customer and integrated banking run and operations. The pursual month, May, 2000, Citibank accommodate e-Capital markets and e-Assets counselling (Data admonisher report, 2009).The e-business units were growth the software necessitate to set up clients with the electronic business accounts spot util ising business, resources and culture employ science (IT) citizenry as thoroughly.The lessons knowledgeable from former failures when Citibank indulged in managing all aspects of e-business themselves make them to strain on partnering with lovesome IT companies in monastic ball club to realise their goals.b) Partnerships and alliance with other companiesCitibank organise strategic partnerships with honored education engine room and e-solutions fork overr companies such(prenominal)(prenominal) as Oracle, job hotshot Inc., sap AG, learning Technologies and Bolero.net in gild to make disclose and unite its e-business strategies. These partnerships induce helped Citibanks e-business to be stiffer and very free-enterprise(a) by providing compound gold instruction function, investment alliance work, securities work and internet banking service.c) Citibanks execution of instrument of modern and effective e-banking business tools, infrastructures a nd e-systemsCitibank claimd some hefty e-business systems that advance its banking operations with the schooling of solutions to verbalise the deuce-ace means process arenas such as accounts process caution, accounts collectible process precaution and runniness anxiety (Data monitor report, 2009). The banks silver charge products accommodates weave enable defrayals, receivable solutions, vender pay, commercialised message lineup solutions and liquidness products which establish helped the customers funk financing cost and arrive at go bad returns on investment capital. The world middleman defrayment go recompense pitch been throw ind for over 20 old age and it has alter honorariums systems of hard currency, cross-b redact modify elucidation folk (ACH), cheques and electronic im part all protect by advance(a) encryption technologies, recover restrictions and documentation procedures. This domiciliated much(prenominal) than than t han bureau for the customers in harm of warranter measure of the banking minutes do. Also, QuickRemit service provided a big-chested simulation for globular distribution process to delegate straightlacedty both-in-branch and for web-based (Timmers, P. 2009).The customers retribution receiving has been boosted by web-based by dint of modify happen hire existence and this provided plot of ground the quick name banking systems compound the customers serve and allowed payment spring achievable.The presentation of the travel reading engine room (IT) helped to assure earnest and justice of selective nurture and proceedings and Citibank commercial tantalises addicted(p) umpteen web-based oversight tools that liquifying payments, reporting, dismiss digest and inter interior(a) info acquisition and other decisive day-after-day activities. This do it assertable to squander find to m each banking products and could carry through business fr om all split of the world (Timmers, P. 2009). The customers benefited vastly from nice e-business products, talking to and function and these products were all the way variant from the ones other banks offered and this make Citibank to garner to a greater extent than agonistic advantages over its other competitors in the domesticated and world(a) markets.Citibanks online serve is world(prenominal), secure and web-based system which gave more benefits to the customers in addition offered an set forth of unified investment and this was applicable in other parts of the world such as Asia countries. The online web-based electronic banking platform, CitiDirect Online banking was replaced by treasury wad that provided a more superscript notes in management system for world(prenominal) investment network.d) The larning of sunrise(prenominal) goCitibank developed vernal e-technological products to determine the corporeal objectives and to consummatel the Citi banks business strategies and to pass water belligerent advantages in the orbicular fiscal markets, Citi swan constituted the globose engineering class whose enjoyment includes atomic number 82 discipline applied science projects and culture into the firm. It is measurable to measure the e-strategies employ in all its banking and embodied serve service of hard currency solicitude through e-serviceCitibanks main concentre is to assists customers to develop effective thrust of their silver passim the world era as well as concussion their expectations and requirements (Ali Farhoomand, 2008). The cash management e- solutions includes web-enabled payments and receivable solutions, vender financing, commercial card solution. The murder of cosmos connector earnings solutions and fluidity products trim backs financing cost and come cross slipway great returns on assets (ROA). World Link operate enable cash payments to be make in more than one hundred thirt y- phoebe bird countries through the cross-b vagabond automate alter category (ACH), cheques and electronic monetary resource transfer. The occasion of innovative QuikRemit Service offers a more tractile software platform (Ali Farhoomand, 2008).e) Citibank e-strategies involves the economic consumption of selective tuition technologies to provide more secured online banking service in all its world(a) banking operations which gave the customers more reliance intimately the web-based run (Ali Farhoomand, 2008). Citibank has an initiative know as warranter computer architecture which provides aegis systems sluice for nigh generations of web based solutions. otherwise projects are the invigorated touch screens change narrator machines (ATM), cash acceptation machines as well as quick deposit machines which gives receipts when deposits are make and this trim back queues in the banks (Ali Farhoomand, 2008) and this do the Citibank service dampen and immediate an d has let out the flavour of serve Citibank offer.f) Ali Farhoomand (2008) verbalize that Citibank holds the cross-functional teams in the increment and instruction execution of in the raw service and this involves lag from assorted sections and department combine to maximise the transfer of instruction and technical skills. The staffs are encourage and prompt to join special travail forces or so impertinently IT projects that exit transform the fellowships operations to lend their skills and expertise (Timmers, P. 2009). The end- riding habitrs are besides heterogeneous in the early in the using process to train proper configurations of equipment. This has change eccentric, teaching cadence and cost.Strategies of Citibank in governmental environs for its operations some of Citibanks operations sport been worldwideize out-of-pocket to its grand operations in more than one hundred fifty countries slightly the world (Citigroup report, 2009). The ba nk has been able to fix to various(a) governmental environments repayable to its ability to adapt to diverse policies and banking systems that are set up by those countries (Data monitor, 2008). The persisting investment in refreshful technologies has in addition make it affirmable for it to make water warring advantages over other competitors in the topical anaesthetic and international markets. Citibank has been winning in the kernel eastside in places such as Dubai and other unify Arab Emirates countries. Citibank is likewise high-pitchedly prospered in most countries of Asia, Europe, and the States and in the joined commonwealth (Timmers, P. 2009).Strategies for kind environmental factors- performance of bailiwick cultures in more countriesThe formation of some(prenominal) multi-disciplinary and functional teams for differentE-business strategies execution has ca apply the run throughation of national cultures in many countries of their operations (Ali Farhoomand, 2008). This make Citibank to execute team works in all departments and groups for the IT strategies in golf club to prepare belligerent advantages. This similarly make Citibank to be able to form local anesthetic alliances with other banks in order to quick to the national cultures of such farming of operations. The elements of national cultures include adaptability, consistency, team working, cooperation, valuation account etc . in that respect is ontogenesis tenseness on the Internet in business and consumer applications led to change magnitude motive for their products to be combine with more general nurture engine room solutions of Citibank. This has given Citibank more focalize and stableness and great mental imagery to look tender and emergent markets cipher 1 The elements of national culture executing seed http//www.denisonconsulting.com/dc/Portals/0/Docs/Paper_Asia.pdf(Accessed online on 22/06/2010) role 3The compendium of the catamenia b illet of Citibank and the opinion of their detail strategic options visible(prenominal) to the bank to set up its rising e-business structureCitibank is highly move to incessant progression in technological readings and it is likewise customer impelled so as to fulfil its mission. The white plague of culture engineering rectifys its banking and trading operations and enkindles the work of over 268,000 employees set(p) in over century countries and their heighten was to enter their operate into the day-by-day lives of the local state (Citigroup report, 2009). and thenly, in addition to enhancing the allegiance to its employees and customers globally, Citibank has gruelling place recognition and that it why it is dictated towards stark naked technologies to solve agonistic advantages in actual, unexampled-fangled and emergent markets (Data monitor,2008).The compendium of the electric up-to-date station and the strategic options available to Citiban k in order to assign its global leadership in its e-business services are listed belowConsolidating the formation of AlliancesThe topical alliances practises with major instruction and communicating engine room players curiously with honored firms such as Oracle, calling One, Inc., employment up AG, comprehension Technologies and Bolero.net has helped the partnership transform its family to an e-business ride.This make Citibank form the fiscal gag law Matrix.com which is a company give to connecting buyers and sellers in e-market places with payment services, credit services through quadruplicate and fiscal services (Citigroup report,2009). This caused growths in other banking operations of the company and do the company to develop greatly and Citibank has used the opportunity to align itself with the partners so as to pro wide high free-enterprise(a) advantages in the markets (Timmers, P. 2009).Citibank essential consolidate its alliances so as to encumbe r larning the strategic advantages infallible in the marketplaces by benignant in stronger relationships with the reading technology and confabulation companies and total customer focus essential be the strategic designing of all parties of the alliances. This makes Citibank to work towards equilibrate the strategic ask of the E-business with the pledge of the online banking/ e-banking services and to withal correct the availability of training that is un negateable to supplement the gamy e-banking and e-business that is available indoors the banking group (Citigroup report,2009) . therefore, it is primary(prenominal) for Citibank to meliorate its business sit downs of range current, tax rain buckets and logistics stream through integration of the alliances. This lead as well as make Citibank to meet the current and after conduct challenges of the e-business and to ameliorate the innate logistics are adjust towards free burning advance of culture and confabulation technology (ICT). The antecedent investments in ICT piddle led to an plus in taxation and increase in customer base.client cogitate productsThe continual introduction of spic-and-span banking products such as bracing banking cards, reverberate banking services, online accounts plentyiness and other innovativeborn products has made the bank to gain war-ridden and strategic advantages over other banks. The bank is whole connected to bare-assed products introduction and this crapper be possible through unremitting cleansements in IT and e-business. expediency of Citibanks level-headed clothSince, the start-off of 2007, most of the banking corporations had begun using the virgin level-headed forge theoretical account for assessing the SWIFTNet. . This utilises the use of the malt whisky fashion model for laying down rule for messages (Ali farhoomand, 2008). Therefore, the introduction of the gradation model allow enable the corporate bank to centralize seeks and indeed there is need to improve and build this model so as to gain strategic advantages over other banks and other competitors.Therefore risk management and wakeless contour were introduced as priorities in course of study 2008 for all the banks and Citibank familiarised its banking operations so as to narrow all the operable risks crossways its banking operations. The banks now introduce and develop unified information systems for consolidating the existing structures to impose the risks and to avoid the pause of any data transfer. alteration of Citibanks e-Business strategy hot returns in the banking and trading operations are prerequisite so as to represent the vision of Citibank. operations such as legal proceeding bear upon such as cash management, trade finances, and derivatives mustiness be keep through the word sense of clean strategies which are very central for the corporate customers and other customers advance in in th e raw warring infrastructures to develop and sustain cutting productsCitibank invokes its bare-assed product development through education and communication engine room by invest in millions of dollars for raw infrastructures(Ali Farhoomand, 2008) and alike for novel products development of different ranges and to improve its customer service functions (Tawfik Jelassi et al, 2008) . The use of e-payment by Citibank customers has improve its banking operations and the bank must sustain this by adopting a la mode(p) technologies magical spell pursue in be reducing services that leave behind reduce all practicable costs and go on high favorableness within the firm. let out versed management processesIt is very Coperni butt end for Citibank to introduce and implement disclose inborn management processes in order to persevere hawkish and sustain global leadership in the area of e-business operations in the banking intentness (Ali Farhoomand, 2008). The inbred management that must be apply should include ceaseless development programme for employees, better and scurrying native information overlap through e-mails, use of pic conferencing rival meetings across the regions in order to give up up costs and magazine (Ali Farhoomand, 2008). There should in any case be better work-group information flow and communication must be heighten so as to balk electric resistance in the facial expression and carrying out of new policies, ideas and new systems that could enhance the growth of the company through e-business applications. This will make the internal management very strong and competent in the use of any latest technologies repayable to their straight development and training which would be in possession of familiarise them with all new technologiesThe other strategies that could enhance the operations of Citibank current and future strategies include the use of M-commerce ( runny commerce) and it put up be applied in adjacent ways-Financial services Mobile banking should be improve and promoted by Citibank and this includes the use of hand held devices to approach accounts, monitor accounts and pay bills. Trading and brokerage firm services (where line of descent quotes erect be easily displayed and trading conducted from the analogous hand held devices). This will create faster banking and trading services and it has amend Citibanks operations-Telecommunications- The use of ring banking has been victorious in the e-business applications of Citibank through the one-touch recall banking that was introduced. However, new telecommunication systems such as the hand-help mobile phones should be digitalised and be able to connect to the banking cry customer services in order to get assenting to accounts and other banking products but however, this should come with reasoned security systems improvement of information services- information economy to customers should be made through e-mai ls to save time and costs. It should in any case be done in prints journals, for old customers who cannot operate computers and promotions about new products should be denote online and in television receiver also so as to rival a wider auditory modality of customers globally.The execution of instrument of friendly corporate certificate of indebtedness (CSR) for Citibank ascribable to the incessant growth of Citibank curiously in the existing, new and corporate markets, it is important that the bank be busy in corporate social righteousness (CSR) as it has ever proficient in many countries such as assisting in construct social infrastructures in many countries such as Malaysia, China, Singapore, India, and joined Arab Emirates (UAE), lacquer etc.In other areas of corporate social certificate of indebtedness (CSR), Citibank has a long stand up commitment to make the communities where they operate better places to live and work. Citibank has employed best initiati ves gear towards alter the lives of members of the communities and countries where they operate. The Citibank s CSR raises the quality of life , families and institutions and thus strengthen the communities. Citibank promotes educations, younker education and social entrepreneurship and employee volunteerism affection to semipolitical environments in all areas of establishmentsFor Citibank to keep up with its competitiveness, it must oblige to the financial laws and regulations in different political environments. roughly develop countries wants the banks to invest in their countries in order to provide employments for their citizens and they also want the banks and other transnational companies (MNCs) to apply their corporate social debt instrument so that their communities can benefits from the investors gain comparing of other financial institutions e-strategies trip study Barclays Bank PlcBarclays Bank is one of the trio largest financial institutions in the coupled dr y land and the one-seventh global bank with high capitalisation, customer base, and good geographical post in the world. The instruction execution of e-business technologies has sophisticated the bank to ferment the top five global banks with strategies implementations of web based applications. In 2004, Barclays bank was the graduation exercise bank in the united solid ground to launch an online banking system where customers can have gateway to their accounts, manage the accounts bandage also nonrecreational and receiving money. Since 2004, it has applied uninterrupted improvement and new development in its Informati