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1.2 Company Profile Nike sports shoes and clothing are well identify by the familiaritys distinctive logo, the swoosh tick, and its slogan moreover Do It Named after the Greek goddess of victory, Nike has its origins in 1964 when Oregon-based athlete dark businessman, Phillip Knight, turn over on the idea of importing foot race shoes from lacquer to compete with the German brands such as Adidas and Puma which were thence dominating the US commercialise. The advantage was that the Japanese shoes were cheaper because undertaking was cheaper in Japan .He confidential informationted pop out selling the shoes from the back up of his car at athletic meetings, but sales before long took murder dramatically. In the 1970s, Knight and his growing company descry earlier the jogging revolution and began marketing to non-professional runners as well. curtly wider markets unfastened as running shoes became a dash line of reasoning and everyone from kids to grannies began weari ng them. By 1979 Nike had half the market in the US and a turnover of US$149 million. In the middle mid-eighties however the companys seemingly unassailable position was sum when it failed to tell the emerging market for womens aerobic shoes, and was overtaken as market drawing card by Reebok.

But by 1990 it had regained its lead, largely payable to the launching of the Air Jordan shoe endorsed and promoted by basketball star Michael Jordan. right away Nike retains its position as market leader in sports shoes, and is a significant player in sports wear and accessories. incident cartridge holder reported sal es of US$37 one guanine million in 1994 an! d profits of US$299 million. Some 60 part of its sales are in the US, about 30 share in Europe and 5 percent in Asia. The company and its founder have always had a disposition for creation aggressive and unconventional, the bad boys of the shoe industry, built on violation for the sporting establishment and for any authority which cogency gag the individuals style. The companys ethos involves a strong dedication to sport and fitness. Staffs at the...If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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